LET’S COLLABORATE
Empowering Brands, Transforming Visions into Reality!
Philippe Trinh
CONTENT CREATOR
Aka Whiskey and Booch-
Storyteller, home cook, foodie, and recipe guru.
“Whiskey” brings those irresistible smoky and caramel flavors to my dishes, while "Booch" adds a playful twist, nodding to fermented foods in my kitchen experiments & recipes.
Come join me on my culinary journey as I cook up all my childhood favorites, documenting everything along the way. I come from a design background, so I enjoy incorporating elements of my experience in fashion design, photography, graphic design, and digital marketing in all that I do.
My recipes tell the story of every step of the dish’s preparation, from initial recipe development to final plating. Everything from product styling to photography, video, and post-production is done in-house.
As a content creator, my biggest objective is crafting industry-specific content that not only amplifies but also cultivates profound connections with target demographics. With a robust portfolio spanning clients such as Tyson Foods, Cuisinart, Dean & DeLuca, Citarella, Capital One Shopping, and Amazon Fresh, I am adept at delivering custom content strategies tailored to elevate brands to higher success.
Check out my latest press from Bon Appetite, Eater, Feast, Field, Eater NY) and my latest collabs with Tastemade, The Feed Feed, and more!
Services / Brand Partnerships:
User Generated Content (UGC)
Paid Collaborations
Organic Posts
Creator Ads
Creative:
Food styling
Photography
Video production / post-production
Recipe development & videos
Sponsored content
Let’s collaborate
Amplify your brand's story and connect authentically with your target audience through captivating visuals and compelling narratives.
Email me: Philippe@northernseekers.com
Partners / Collaborations
Click below thumbnails to view content/videos.
Partners
Selected partners include Tastemade, The Feed Feed, Dean & Deluca, Capital One Shopping, Amazon Fresh, Tyson, Red Boat and more!
Whiskey and Booch by the numbers.
Increase visibility and brand awareness with 100% original food recipes and videos.
Viral posts include my Sriracha Recipe (7.4 million views) and my Tastemade Vietnamese soy eggs (3.4 million views).
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300+ Recipes developed
200+ Published recipes on Whiskey and Booch -
87,000+ Followers
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United States: New York, Los Angeles
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900+ Instagram posts / Reels
400+ Reels (200+ reels posted on Whiskey and Booch + 150+ UGC and Brand videos/reels)
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Now on Youtube!
500+ Subscribers
Insights
Asian cuisine, an eater’s paradise & niche!
Asian food is the fastest-growing cuisine in the United States.
According to a Euromonitor report, sales of Asian QSR food grew by more than 135% over the last 25 years, and the category has a CAGR of 11.8% forecasted through 2026. Feb 28, 2022.
In the 10 years of Google search trends, Korean, Chinese, and Vietnamese cuisine garnered the top 3 positions, followed by Thai at #7, Japanese at #8, and Indian at #12. All of these categories showed double-to-triple digit growth over the past decade. Foodnavigator.com
Whiskey & Booch audience demographics
Predominantly Asian followers.
55.5% between the ages of 25-44.
52% Women, 48% Men
Most active times: 12pm-6pm
Niche
Asian & Asian fusion food recipes
Watch my Tastemade Instagram reel -here-
Citarella x Whiskey and Booch, Jan 2023Let’s connect.
With social media platforms prioritizing and promoting video content, Whiskey and Booch is focusing on video production,including Instagram and Facebook reels, stories, Youtube shorts, and more.
Whiskey and Booch is multi-channel, with an Instagram profile, a YouTube channel, and also a fully responsive website and blog.
Whether you need organic paid social campaigns for more visibility online and across multiple social platforms, or you are seeking custom photos or videos for your marketing and social media needs, let’s talk!
Email me: philippe@northernseekers.com
Or use the form below to get in touch:
Top asian influencers, Vietnamese recipe developer, asian instagram influencer.
Press
As a home chef, brewmaster, and fermenter I’ve been featured in multiple outlets including magazine and print editorials including Eater New York, Hudson Valley Magazine, Upstater Magazine, The Valley Table, Westchester Magazine, Parade Magazine, Bowl and Plant, Kingstonwire, Chronogram, Daily Freeman, Bobbyberk.com and more!
Featured in:
